Learn more | Believe Mental Performance

Our services are a great fit if you...

10 and older and want to compete with greater confidence and enjoy your sport again.
Are experiencing
- Performance anxiety
- Loss of confidence
- Burnout
- Fear of failure
- Feeling stuck in your performance.
Are struggling to manage
- Pressure
- Expectations
- Mistakes, or
- The mental demands of competition.
Want practical mental skills to improve confidence, focus, resilience, and consistency.
Are willing to practice and apply those skills both in and outside of competition.
Are committed to growing not only as an athlete, but as a person.

My approach is centered on developing the whole athlete. That is why I like to offer a combined individualized mental performance training with nutritional education and guidance so I can help athletes pursue excellence with confidence, resilience, and joy.

As a Certified Mental Performance Consultant® (CMPC), former Olympic Trials and D1 swimmer, coach, and educator, I combine evidence-based mental performance training with real-life experience to help athletes develop skills that last far beyond competition.

Why do this?

Because every athlete deserves to believe in themselves—not just on competition day, but every day!

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My primary focus is working with athletes in competitive swimming or diving. As a former Olympic Trials swimmer, collegiate athlete, coach, and Certified Mental Performance Consultant® (CMPC), I understand the unique physical and mental demands of individual sports where success is often measured by the clock, the scoreboard, or a single performance.

While swimming and diving are my areas of expertise, I also welcome athletes from other individual or team sports who are experiencing similar performance challenges and are looking to develop the mental skills needed to thrive under pressure.

What To Expect

Finding the right fit is important! Before we begin, I'll meet individually with both the athlete and a parent or guardian to learn about your goals, answer questions, and determine if we're a good fit.

If we decide to move forward, I'll recommend a personalized mental performance plan based on your athlete's needs. We'll review session options, pricing, and next steps together.

All sessions are currently offered virtually through Zoom, and client tools are delivered through Practice Better.

My Goal

Mental performance training is a process that takes consistency and practice. Every athlete's journey is unique, so the number of sessions varies based on individual goals and needs.

My goal isn't for athletes to rely on me forever—it's to equip them with practical mental skills they can confidently use on their own, both in competition and in everyday life.

Meet Alison

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